Ten Tips to Developing Outrageously Successful Alliance Relationships

By Ed Rigsbee, CSP

(129 words) 

  1. Behave toward your alliance partner the way you want them to behave toward you.

  2. It’s more important to be a good alliance partner and get things done, then to obsess on being right.

  3. Make relationship bank deposits before you try to make a withdrawal.

  4. Regularly share relationship value updates with your alliance partner.

  5. Know what your partner needs.

  6. Be clear about what you want from your alliance relationship and what you are willing to give to it.

  7. Be committed, always show your confidence and passion toward your alliance.

  8. Do more for your alliance partner than you promised, exceed their expectations.

  9. Resolve conflict immediately.

  10. You can’t partner with an organization or individual that doesn’t want to be a good partner.

Copyright © 2008, Ed Rigsbee

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Reprinted with permission from, Developing Strategic Alliances, by Ed Rigsbee, CSP and published by Crisp Learning. Ed Rigsbee is also the author of PartnerShift-How to Profit from the Partnering Trend and The Art of Partnering. Rigsbee has over 1,500 published articles to his credit and is a regular keynote presenter at corporate and trade association conferences across North America.